Live at the Cider House is a local business in a small venue in the arches of Forest Gate. On a monthly basis talented stand-up comedians come to the venue to perform, headlined by Toussaint Douglass who regularly appears on BBC standup shows. The shows are getting more and more attention and the fan base is growing so they came to me to help them increase recognizability across all communications.

I created a brand identity that is simple, fun, and slightly variable. Elaborating on the fact that ‘Live at the Cider House’ is a different experience every night with a familiar quality. The data showed that there is a growing number of returning visitors. The logo and brand that I created has helped Live at the Cider House to stand out from the (laughing) crowd.