Bupa.

The Story of the Tooth, was a microsite campaign with an interactive film aimed at children telling the ‘Story of the Tooth’, a magical glimpse into what happens when the tooth fairy appears. Parents could insert their child’s name and a photo into the video, and share with family and friends. Seamless navigation, mixed with playful storytelling visuals, resulting in a magical user experience. 

The result of the campaign went viral, and has been seen 1,000,000+ times, and over 50,000 personalised videos have been created and shared, making the project an enormous success. The work has also been nominated for a range of awards.