Bupa Dental Care

The Story of the Little Tooth was an interactive microsite campaign aimed at children, designed to highlight the importance of dental care through a magical, animated film. Parents could personalise the experience by adding their child’s name and photo, creating a shareable video featuring their little one and the tooth fairy.

The campaign combined seamless navigation with playful storytelling and charming visuals to deliver a memorable, immersive user experience. It quickly went viral — viewed over 1,000,000 times, with more than 50,000 personalised videos created and shared. The project was a major success and has been nominated for several industry awards.