Created for Miele, the Outdoor Kitchen launch was an immersive two-day brand experience that invited guests on a journey of exploration before revealing a hidden outdoor kitchen set within a dramatic natural landscape. Hosted by Michelin-starred chef Daniel Gottschlich, the experience combined storytelling, nature and exceptional dining to showcase Miele’s latest innovation through a carefully curated guest journey.

I was responsible for the creative design of the bespoke Field Journal, a central storytelling piece within the experience. Inspired by a naturalist’s notebook, the journal guided guests through each stage of the journey with narrative, clues and interactive moments, building anticipation ahead of the hidden kitchen reveal. Designed as both a practical guide and a premium keepsake, it reinforced the event’s overarching theme of exploration while elevating the guest experience through thoughtful editorial and print design.