Brand identity for Bagel Town, pop-up deli in London, founded in 2020.

The brief was to create a youthful yet modern independent deli brand that stood out from the crowd - the new kids in town! I created a logo that was visually bold and exciting to the consumer so as to gain their interest and potentially their custom as a result. I created the idenity and grapical language to work well in todays digital lead landscape, store design and accompanying products to bring a new type of flavour to the area!