John Lewis

The Brief
To mark the launch of the “National Treasures” summer celebration, John Lewis needed a warm, whimsical window experience that celebrated the best of British life—everyday heroes, shared rituals, and rainy-day resilience. The design needed to feel instantly relatable, unmistakably charming, and visually rich for passersby in high-traffic locations.

The Challenge
The concept was simple: spotlight the everyday characters that keep British life ticking—crossing guards, police officers, postal workers, and even tea-drinking hikers—and bring them together in a joyful visual narrative.

- We created an immersive window display that moved from “whatever the weather” to “all you need is tea,” using bold vignettes and handcrafted paper characters in motion
- A dynamic mix of rain effects, sunlight beams, and tactile textures helped bring the scene to life—while clever prop styling (umbrellas, teacups, coats) reinforced the charm
- The illustration style was playful but purposeful—designed to stop foot traffic and invite closer inspection, with layered scenes that rewarded lingering glances
- Copy and hashtags like #NationalTreasures connected the work to a broader campaign celebrating unsung heroes and national quirks

The Result
A heartwarming window with everyday heroes at its heart. The “National Treasures” campaign transformed the John Lewis storefront into a living storybook—combining character-driven storytelling with tactile, real-world design. The display not only stopped passersby, but helped anchor the campaign visually across social, in-store and print formats.